Countries driving Global Luxury Real Estate in 2025
High-net-worth individuals (HNWIs) are rethinking where and how they live. The Global Luxury Lifestyle Report 2025 examines the evolving preferences, motivations, and lifestyle demands of affluent individuals worldwide, especially what draws them across regions, and how luxury real estate markets are adapting.
Investigate the nations driving the demand for luxury real estate in 2025 and the implications for the global property market.
The top trending countries driving global luxury real estate in 2025
Luxury real estate transcends geographical boundaries. Each year, countless buyers seek their ideal residences worldwide, ranging from Mediterranean villas in Marbella to high-end penthouses in Dubai or New York. A recent report by JamesEdition, which analyzes nearly 500,000 buyer inquiries from 238 countries, highlights the nationalities that are most engaged in the luxury property market in 2025.
Key Highlights
Shifting priorities for luxury living: Quality of life, environmental consciousness, and wellness are now as important as prestige and location. Many HNWIs are placing greater emphasis on access to nature, clean air, outdoor spaces, and healthy living infrastructure.
Second homes & hybrid lifestyles: With remote work becoming more firmly established, more affluent individuals are seeking second or multiple residences — combining city, coastal, or mountain properties — to balance work flexibility with lifestyle fulfillment.
Fiscal and regulatory climates matter: Tax incentives, residency or citizenship by investment, healthcare systems, schooling, and visa regulations are becoming critical decision drivers for relocation or acquiring property abroad.
Smart infrastructure & digital connectivity: High-speed broadband, smart-home technologies, green building standards, and reliable transport links are now considered essential. Buyers want both modern amenities and sustainability as baseline requirements.
Urban resurgence, but with nuance: Some global cities are seeing renewed interest among HNWIs for their cultural offerings, international schools, gourmet and arts scenes. However, many still demand quieter, more private retreats — outside dense city centres — yet within easy reach of urban amenities.
This information is not merely intriguing; it is crucial for sellers, developers, and brokers aiming to comprehend the origins of their prospective clients.
In 2025, ultra-luxury residential real estate—defined often as properties valued at USD 10 million or more—is increasingly concentrated in a small number of countries, with most global buyer interest emanating from a few nationalities. According to Knight Frank’s Wealth Report, about 60% of ultra-wealthy individuals are concentrated in just two countries: roughly 40% in the United States and 20% in China. These two nations alone drive the majority of demand for super-prime properties globally.
Among destination markets, the United Arab Emirates—particularly Dubai—has emerged as the premier global hub for ultra-high-end transactions. In 2024, Dubai accounted for approximately 20% of all global super-prime property purchases (USD 10M+). This surge is largely driven by foreign buyers, notably from India and China.
For sellers and agents alike, this data enables the customization of marketing strategies to target specific buyer demographics, refine communication and presentation to align with cultural norms, and predict which markets might spark the next surge of interest.
Are you looking for luxury properties in Prime Locations?
The global luxury property scene in 2025 is not only led by the United States and Britain but is also being reshaped by new rising players. Sellers and investors who understand these shifts are best positioned to succeed in an increasingly international market. At LuxuryForSale.Properties, we see these global dynamics reflected here in Marbella and the Costa del Sol.
Your dream home awaits in Marbella!
Marbella’s extensive portfolio establishes it as the focal point for discerning luxury investment in Spain, owing to its advantageous position along the Mediterranean coastline.
Acquiring a residence in Marbella is an exhilarating experience. With appropriate direction and thorough research, the journey can be both fulfilling and uncomplicated.