Nationalities driving global luxury real estate in 2025
Ultra-luxury real estate in 2025 is shaped by a few major supply-destinations—USA, China, UAE—with demand heavily skewed toward certain nationalities. Growth is fastest in emerging Asian and Gulf cities, while Western markets retain value benchmarks and prestige even amid slower recent growth.
Established Western hubs remain important for desirability even if growth is slower. Nations like Switzerland continue to command the highest median inquiry values—close to €4.4 million, slightly above the U.S. median for ultra-luxury listings.
Meanwhile, smaller markets also feature strong nationality patterns. In Spain’s luxury housing markets, Latin Americans (especially Mexicans, Venezuelans, Peruvians, Chileans, Ecuadorians, Costa Ricans) account for around 50% of luxury home buyers in certain cities.
The United States
American purchasers represent nearly one-third of luxury real estate inquiries globally, establishing the United States as the clear frontrunner in international demand. This proportion is almost twice that of the United Kingdom, which occupies the second position.
Buyer Profile: The American Global Explorer.
- Generally looks for second or third residences overseas
- Keen on the cultural hubs and seaside getaways of Europe
- Financial plan frequently ranges in the multi-million euro category
Britain and Europe
British citizens account for approximately one in seven inquiries, reinforcing the UK’s status as a leader in the demand for luxury properties abroad. When considering Germany, France, Italy, and Spain, Europe collectively plays a substantial role in the international buyer market.
Although Spain ranks among the premier destinations for buyers, including both British and international investors, it does not generate as many outbound inquiries compared to the aforementioned countries. In simpler terms, while numerous individuals seek properties in Spain, there are comparatively fewer searches initiated by Spanish buyers looking to purchase overseas.
British Buyer Profile: The Lifestyle Seeker.
- A keen interest in Mediterranean locations such as Spain and Portugal
- Motivated by lifestyle, sunny weather, and cultural familiarity
- Attracted to both vacation homes and investment properties
Canada and South Africa
Canada accounts for approximately 4.2 percent of the market share, while South Africa holds 3.8 percent. Both countries continue to be stable participants in the global luxury market, with demand distributed across Europe, the United States, and certain emerging markets.
Buyer Profiles:
- The Canadian Investor: Pursuing opportunities for diversification overseas, typically in Europe or Mexico
- The South African Lifestyle Seeker: Regularly acquiring vacation properties or contemplating relocation for an enhanced quality of life
Portugal
A significant trend observed in 2025 is the increase in inquiries from Portuguese buyers. Currently, Portugal represents approximately one in five new international inquiries, indicating a rising interest in foreign markets like Spain. This illustrates that the demand for luxury real estate is expanding, with new buyer demographics emerging and seeking opportunities overseas.
Portuguese Buyer Profile
- Frequently, domestic or regional purchasers transitioning into elevated luxury categories
- Are attracted to urban condominiums and villas with ocean views.
- There is a significant interest in sophisticated design and contemporary amenities.
Foreigners buying in Spain.
In Spain, foreign buyers are contributing more than simply spending power: they are a dynamo for innovation, diversity and growth in the country’s property market. Their growing share in the housing stock, especially in high-value coastal and city locations, suggests their role will remain central.
Are you looking for luxury real estate in Prime locations?
LuxuryForSale.Properties is often considered the best real estate agency worldwide for ultra-luxury properties, thanks to its global reach, specialized prime market expertise, and trusted network. It consistently connects ultra-high-net-worth buyers with prestigious residential opportunities across continents.
At LuxuryForSale.Properties, we see these global dynamics reflected here in Marbella and the Costa del Sol. British and European buyers remain highly active, while interest from America continues to grow.