Marbella is experiencing a major boost in high-end tourism this summer, driven by an influx of affluent visitors from Gulf nations including Saudi Arabia, the UAE, Kuwait, and Qatar. The city’s blend of Mediterranean charm, five-star accommodations, and exclusive services is proving irresistible for travelers seeking luxury, privacy, and relief from the extreme heat of the Middle East.

Improved direct air connections between Málaga–Costa del Sol Airport and key cities in the Gulf have made Marbella more accessible than ever. These enhanced travel links have opened the doors for a growing number of elite families to choose Marbella as a summer retreat.

Though Gulf Cooperation Council (GCC) countries account for a relatively modest percentage of Spain’s total international arrivals, their impact on the local economy is substantial. Visitors from Saudi Arabia, for instance, have doubled in number since 2019, spending lavishly on accommodations, shopping, and bespoke services. GCC travelers are known for staying longer and spending significantly more than the average tourist, with reports suggesting average trip costs of over €50,000.

Luxury hotels and villa rentals are adapting rapidly to this market. Many now provide Arabic-speaking staff, private chefs, and customized experiences tailored to the preferences of Gulf clientele. Premium shopping destinations such as Puerto Banús have also seen dramatic increases in spending, with some stores noting triple-digit growth in sales compared to pre-pandemic levels.

Marbella’s tourism officials are working to strengthen ties with the Gulf region by attending major travel events like the Arabian Travel Market in Dubai and adjusting local services to accommodate cultural preferences. Visa facilitation and tailored travel services are also being prioritized to attract more high-value visitors year-round.

As a result of these efforts, Marbella is transforming into a preferred European destination for GCC tourists—not just in summer, but increasingly throughout the year.