740 Park Avenue, New York City
740 Park Avenue is a luxury cooperative apartment building, located on Manhattan’s Upper East Side between East 71st and 72nd Streets in the Lenox Hill section. It is widely regarded as one of the most prestigious residential addresses in New York City. Completed in 1930, the pre-war building was designed by renowned architect Rosario Candela in collaboration with Arthur Loomis Harmon. Its limestone façade, grand proportions, and understated elegance exemplify the refined architectural style that has made Candela’s luxury apartment houses enduring symbols of wealth and exclusivity.
From the beginning, 740 Park was intended to cater to the city’s elite. The building features unusually spacious layouts, often exceeding 10,000 square feet, with soaring ceilings, sweeping staircases, and elaborate entertaining rooms reminiscent of Gilded Age mansions. Many apartments span multiple floors, giving residents both privacy and grandeur. Its design, combined with an uncompromising standard of discretion, has allowed 740 Park to maintain its reputation as a fortress of high society.
The co-op board at 740 Park is famously selective, rejecting even some of the wealthiest applicants. This exclusivity has created an aura of mystery and prestige, with residents including some of the most powerful families in finance, industry, and philanthropy. Over the decades, the building has housed figures such as John D. Rockefeller Jr.’s descendants, Jacqueline Kennedy Onassis’s family, and modern billionaires.
Michael Gross’s book 740 Park shed light on the building’s history, scandals, and the hidden world of its residents, reinforcing its image as both glamorous and enigmatic. Today, 740 Park Avenue remains a symbol of Old New York privilege—an architectural masterpiece that continues to represent power, wealth, and social status at the very pinnacle of Manhattan real estate.
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