A New Era for East Marbella’s Property Market
Waldorf Astoria Higuerón Marbella Golf Resort: A Game-Changing Catalyst for Real Estate Investment in East Marbella.
The launch of the Waldorf Astoria Higuerón Marbella Golf Resort is set to redefine not only the Marbella Golf Country Club but the entire landscape of East Marbella’s property market. This is not just another luxury development—it is the arrival of one of the world’s most prestigious hospitality brands, bringing with it visibility, credibility, and long-term value that typically transforms the surrounding real estate ecosystem.
Why East Marbella Is Becoming an Investment Hotspot
The Waldorf Astoria Project Is the Spark That Will Accelerate East Marbella’s Rise
Strong and Consistent Market Growth
Marbella continues to register some of the strongest property price increases in Southern Europe. While the Marbella´s Golden Mile remain the traditional luxury anchors, East Marbella is experiencing some of the highest year-on-year growth, fueled by demand for modern villas, beachfront properties, and developments close to golf and nature.
As luxury brands and high-end hospitality arrive in the area, property values are expected to climb further—making early investment particularly attractive.
Rising Demand from International Buyers
Marbella’s buyer base is increasingly global, with strong interest from Northern Europeans, Middle Eastern families, and North American investors seeking secure lifestyle destinations.
A top-tier luxury resort such as Waldorf Astoria brings international visibility, boosting buyer confidence and signalling long-term stability. This often leads to increased demand for nearby homes—both for personal use and rental investment.
A Wave of High-End Development
The redevelopment of the golf course and the creation of a luxury wellness-driven resort introduce a new standard of quality to East Marbella.
Combined with boutique hotels, gated villa communities, and premium beachfront projects already underway in areas like Los Monteros, Elviria, and Cabopino, the region is undergoing a coordinated, value-enhancing transformation.
This clustering of luxury assets usually produces a ripple effect:
new infrastructure → higher demand → rising prices → stronger capital appreciation.
📈 Limited Supply & Attractive Entry Prices
Compared with the Golden Mile, East Marbella still offers:
more available land,
better value per square metre, and
the possibility of securing prime plots or modern villas at earlier-stage pricing.
As luxury brands enter the area, the gap is expected to narrow—offering investors the opportunity to benefit from appreciation as the market matures.
What Investors Can Expect
High capital growth as the area continues to reposition itself as a luxury destination.
Strong rental yields, particularly for modern villas and beachfront apartments, supported by year-round tourism.
Increased liquidity thanks to the arrival of internationally recognized hospitality brands.
Resilience: the combination of lifestyle appeal, infrastructure, and international demand makes East Marbella a stable long-term investment environment.
Conclusion: East Marbella Is a Strategic Buy
The Waldorf Astoria Higuerón Marbella Golf Resort is far more than a resort— it is a catalyst for the entire eastern coastline of Marbella.
With improving infrastructure, growing global attention, and a market that still offers strong value compared with central Marbella, East Marbella stands out as one of the most compelling real estate investment zones on the Costa del Sol.